Its always good to find alternatives because it can help save you some money. There are tons of shadow primers out there and these two are among the many. Today, I am comparing Urban Decay Primer Potion (UDPP) with Glam Couture's (GC) Shadow Magnet.


PROS:
Dries Transparent
Lid Stays Dry All Day
Color Vibrancy
Lasts A Long Time
CONS:
Packaging
Price
Can Be Drying

Urban Decay is one of the more popular eye shadow primers in the market. You can purchase this item either on UrbanDecay.Com or at Sephora.

PROS:
Packaging
Price
Color Vibrancy
CONS: Online Purchase Only

Glam Couture Shadow Magnet can only be found online at Jennisse Makeup.

Price:
- Urban Decay Primer Potion XL: $22USD ($17USD for Reg.)
- Glam Couture Shadow Magnet: $12USD
Amount of Product:
- Urban Decay Primer Potion XL: 0.55 FL OZ. (16.3 ML)
- Glam Couture Shadow Magnet in Natural : .10 OZ. (2.80 g)
Swatches: GC Shadow Magnet looks darker because the shade is in Natural, if it was in Light, I'm sure it would look pretty similar to UDPP.


Texture & Color: GC Shadow Magnet is slightly tackier than UDPP and UDPP dries to almost a completely dry finish. The GC Shadow Magnet almost feels like cream eyeshadow and UDPP has a thin, almost slippery consistency. GC Shadow Magnet in "Natural" neutralizes my dark lids, while UDPP is more transparent.


Feel & Look: None of these feel uncomfortable on my lids, but I do see that UDPP is slightly more drying to my lids. I have found that UDPP accentuates the fine lines on my lids more than GC's Shadow Magnet. Also, when it comes to frosty shadows, UDPP seems to bring out the 'frost' in the shadows more than the actual shadow color itself. I'll show an example below. See how Floral INC. over GC has more pink while over UDPP its more of a silver?


My Pick: Glam Couture Shadow Magnet: As it is affordable, user friendly (I don't have to depot when I'm low on product!) and you only need a tiny bit so it'll last me quite a while.

Recommendations: UDPP for people with extremely oily lids & GC Shadow Magnet for normal/dry and slightly oily lids.
**Jenn (JennisseMakeup on Youtube) has said that she has extremely oily lids and the GCSM doesn't crease on her.**

Overall: The GC Shadow Magnet is a real good contender to UDPP. Though word of caution, don't pack on too much of the GC base, it can crease slightly. One light swipe of the product will do and hold up all day. Do understand that just because I choose GC over UDPP doesn't mean I completely hate it. UDPP just doesn't perform how I would like it to so its not my go-to base. Every one is different and do try different bases to see what works best for you.

DEAR FTC: All products mentioned are purchased with my own money and this review is 100% honest and un-biased. I am not affiliated with the brands mentioned nor am I being paid to write this review.